Clothing is for many people much more than just what they wear. Clothing has social and cultural functions that we use to define, differentiate, and express ourselves, as well as embody our occupation, gender, feelings, and much more. At Miinto, we don’t believe in fashion by algorithm. We don’t believe in standards and streamlining. We love and embrace diversity, and want everyone to be able to find what they need on our platform in order to express themselves.
This is made possible by our broad network of independent partner stores and brands throughout Europe, all having their own assortment and curatorial team and selling their products on Miinto.
Vision
Connect all fashion boutiques and brands in Europe, so our customers can find themselves.
